Online Social Trading
What is Social Trading?
“Social trading” or “social investing” is the most recent evolution of online trading. By adding social elements to online trading, eToro has created a unique social trading platform, which gives its clients a variety of ways to benefit from other peoples' knowledge, and share their own. Social trading is the utilization of user-generated content, and crowd-wisdom, for the act of online trading. Social trading sites provide their users with a variety of community-based tools in order to give them the information needed for making smarter investment and trading decisions. For example, a social trading platform would enable its users to see other users’ portfolios, read their news feeds, and look at their overall performance, to gain a better understanding of trading strategy." - eToro
Social trading is accessible, simple, diverse, reliable and transparent
Accessibility: Allowing single trades starting from $50, eToro is far more accessible than alternatives like banks or brokers for investment purposes.
Simplicity: Using social features for trading assets online is intuitive, and easily accessible for both new and experienced users.
Diversity: Diversity is key for lowering risk when trading. Social trading enables users to spread out their investment across various markets, assets, and traders.
Reliability: Since it operates under strict regulation, eToro’s social investment network is trusted by more than 5 million users worldwide.
Transparency: Exposing each trader’s portfolio, Risk Score, and track record, helps all users to make smarter decisions when choosing who to copy.